Digital Marketing Specialist

Digital Marketing & Lead Generation Specialist – Part-Time

Job Overview

DILL LANDSCAPING & FENCE COMPANY LLC is seeking an experienced and results-driven Digital Marketing & Lead Generation Specialist to manage and grow our in-house digital marketing efforts.

Our primary focus is generating high-quality, qualified leads for our sales team, particularly for residential and commercial fencing, paver patios, and hardscaping services throughout Connecticut.

This is not simply a social media posting position. We are looking for someone who understands digital advertising, local search, lead generation, conversion tracking, and how to connect marketing activity to actual appointments, estimates, sales, and revenue.

Responsibilities

- Develop, manage, and optimize Google Ads/Search campaigns

- Develop and manage Meta advertising campaigns across Facebook and Instagram

- Manage and optimize our Google Business Profile

- Develop and execute a strong Local SEO strategy

- Perform keyword and competitor research

- Identify valuable Connecticut service areas, towns, counties, and local search opportunities

- Create and optimize service pages, landing pages, and location-specific website content

- Improve landing-page conversion rates and overall lead quality

- Manage retargeting campaigns

- Help develop social media content using project photos, before-and-after content, videos, Reels, customer reviews, and completed projects

- Set up and maintain accurate conversion tracking for calls, forms, appointments, and leads

- Use Google Analytics, Google Search Console, Google Tag Manager, Meta Business Manager, and other relevant marketing platforms

- Coordinate marketing leads with our CRM and sales team

- Track leads from initial inquiry through appointment, estimate, sale, and revenue

- Monitor cost per lead, cost per qualified lead, appointment rate, conversion rate, customer acquisition cost, and return on advertising spend

- Test and continuously optimize campaigns based on actual lead quality and sales performance

- Provide clear weekly and monthly reports showing marketing performance and opportunities for improvement

Experience & Qualifications

- 2+ years of hands-on digital marketing experience preferred

- Strong hands-on experience with Google Ads

- Experience managing Meta/Facebook/Instagram Ads

- Strong understanding of Local SEO

- Experience optimizing Google Business Profiles

- Experience with Google Analytics, Google Search Console, and conversion tracking

- Understanding of landing pages and conversion optimization

- Experience with WordPress or similar website platforms is preferred

- Experience working with CRM systems and lead tracking is preferred

- Ability to analyze campaign data and make decisions based on performance

- Basic graphic design, Canva, photo, and video editing skills are a plus

- Experience marketing a home-service, construction, fencing, landscaping, hardscaping, roofing, remodeling, or similar local-service company is highly preferred

How Success Will Be Measured

We are looking for someone who understands that digital marketing success goes beyond followers, impressions, clicks, or total lead volume.

Performance will be evaluated through metrics including:

Marketing Spend → Qualified Leads → Appointments → Estimates → Sales → Revenue

The ideal candidate should be comfortable taking ownership of marketing performance, identifying opportunities for growth, and clearly explaining the strategy behind their decisions.

Pay: $28.00 - $32.00 per hour

Work Location: In person