Digital Marketing Specialist (Paid Media)

Robert Half is hiring for a Digital Marketing Specialist with a focus on Paid Media in Greenville, SC. This is a direct hire position, ONSITE 5 days a week in Greenville area. Responsibilities: Launch, monitor, and optimize paid media campaigns across search advertising platforms.Execute campaign updates including bid adjustments, keyword management, audience targeting, and ad creation.Analyze campaign performance and provide actionable insights related to traffic, conversions, ROI, and other key performance indicators.Collaborate with internal stakeholders and external partners to improve campaign performance and drive best practices.Partner with content, analytics, and marketing teams to develop effective advertising assets and messaging.Write, test, and refine ad copy to support campaign goals and business objectives.Reconcile monthly advertising platform invoices and coordinate submission for processing.Monitor search trends, competitive activity, and industry developments to identify growth opportunities.Evaluate brand visibility across traditional and AI-driven search environments, including Generative Engine Optimization (GEO).Stay informed on platform updates, policy changes, emerging features, and evolving digital advertising strategies.Research new customer acquisition channels, including paid social media, influencer marketing, and other emerging opportunities, and provide recommendations for testing.Support broader digital marketing initiatives and assist with ad hoc projects as needed.Perform additional duties as assigned. Qualifications