Digital Marketing Specialist

It is the role of the DMS to inspire, work with and motivate the sales team through clear, constant communication and create a culture of teamwork. This position needs strong digital product knowledge: the ability to explain the logistics and functionality of Digital Marketing (Social Media, Search, Email Marketing, Website Design, etc.) Help prepare client proposals, sales pitches, and contracts in collaboration with the Digital Sales Manager, ensuring all documentation is accurate and client-ready.Prospect new digital accounts.Work towards achieving a personal and station digital budget and goals.Collaborate with the Digital Sales Manager (DSM) to develop and implement clients’ digital marketing strategies to grow current client revenue while growing new business.Provide regular and timely feedback, forecasts, reports, competitive information and field intelligence from tracking digital marketing campaign performancesTake the lead to create and package ideas that meet the needs of our core advertiser categories.Act as a liaison between sales team and ops team to ensure seamless communication and prompt follow-up on inquiries and requests.Assume responsibility for digital display, SEM, SEO, Mobile, CTV/OTT and Social Media sales strategies.Ensure optimal market coverage, client engagements, increasing awareness of products, services and capabilities.Identify and develop strategies for penetrating key accounts and prospects.Digital vendor management.Work with accounting & Sales Manager to reconcile billing and invoice questions and operational needs.Manage and maintain the HubSpot CRM, ensuring accurate pipeline tracking, client records, sales activity, forecasting, and opportunity management on a daily, weekly, and monthly basis. Experience with streaming media technology, knowledge of ad networks and video pre roll a plus.Experience creating sales materials.Ability to organize and prioritize while juggling multiple projects simultaneously.Ability to work in a fast-paced environment.Professional and positive manner when working with clients and others.Superior knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook. Please email your resume to [email protected] and include the job title you are applying for in the subject line or body of your email.