Digital Marketing Specialist (3 Year Experience)

Digital Limelight Media Location: Hybrid (Grand Rapids, MI) | Full-Time Website: dlmconversion.com Digital Limelight Media is seeking a detail-oriented and results-driven Marketing Specialist to manage and execute digital marketing strategies for a portfolio of healthcare clients. Manage day-to-day marketing execution for assigned client accounts.Serve as the primary point of contact for client communication and coordination.Develop, implement, and optimize digital marketing strategies across SEO, local search, social media, and reputation management.Monitor performance metrics and analyze data to guide strategic recommendations.Review dashboards and prepare monthly client reports with insights and action items.Collaborate with internal teams to ensure timely completion of deliverables.Perform audits in Google Analytics, Search Console, and Google Business Profiles.Ensure all marketing efforts align with client goals, brand guidelines, and HIPAA-compliant best practices.Identify growth opportunities and proactively recommend improvements.Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field.3+ years of experience in digital marketing, agency experience preferred.Strong understanding of SEO, analytics, and digital marketing fundamentals.Experience with Google Analytics, Search Console, and CRM or reporting tools.Excellent written and verbal communication skills.Highly organized with strong time management and attention to detail.Ability to manage multiple client accounts in a fast-paced environment.Experience working with healthcare or regulated industries is a plus.What We Offer Competitive salary with performance-based growth opportunities.Health benefits, paid time off, and company holidays.Hybrid work environment.Clear career growth paths within DLM.Ongoing training, mentorship, and professional development.A collaborative, team-focused culture that values accountability and results.Job Type: Full-time