The Poppy Agency is a Rhode Island-based boutique marketing agency. We provide fractional marketing support, content marketing, and hands-on execution to help our clients get seen, generate leads, and build momentum.
We are looking for a Digital Marketing Specialist with 2–4 years of hands-on digital marketing experience to join our team. This is a great opportunity for someone ready to take the next step in their career!
Day-to-Day Responsibilities:
This role will work across our client base, with a dedicated focus on two growing industrial businesses. You'll work closely with our team's senior marketing strategists to execute digital campaigns, manage day-to-day marketing activities, coordinate projects, and help keep client initiatives moving forward. Tactical responsibilities will include:
Building, launching, and managing paid campaigns on platforms such as Google Ads, Meta, and LinkedIn.Monitoring campaign performance and adjusting or pausing underperforming campaigns.Support programmatic display campaigns, including campaign setup, monitoring, optimization, and reporting.Track and analyze campaign performance to help the team understand trends in performance, escalate issues or opportunities, and to adjust the campaigns as needed for improved results.Manage organic social media activity for client accounts, including scheduling and publishing content and supporting engagement based on established content calendars.Coordinate timelines, deliverables, meeting preparation, and other account logistics.Work with internal and external team members to gather content, creative assets, and campaign requirements.
About You:The ideal candidate for this role has 2–4 years of hands-on digital marketing experience, including direct experience managing campaigns across SEM, paid social, and/or programmatic advertising. Please note that this is a hybrid position requiring a minimum of three days per week in our East Greenwich, RI office. Additional qualifications include:
Basic design or content creation skills using tools such as Canva or Adobe.Knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic DSPs.Experience managing social media accounts including content planning, scheduling, and posting.Strong written and verbal communication skills and comfort supporting client-facing work.Strong organizational and project management skills, and the ability to manage multiple competing prioritiesIndependent work style, with demonstrated judgement of when to ask questions and escalate issues.An interest in B2B, industrial, manufacturing, or technical marketing.
Compensation
The salary range for this position is $55,000–$65,000 per year, based on experience, skills, and qualifications.
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