Digital Marketing Specialist (In Office)

About the position

Join our team at CNS, where we help companies across a wide range of industries—transportation, healthcare, education, manufacturing, and more—stay safe, compliant, and profitable. CNS is a leader in our field, offering a comprehensive range of services to clients while providing an environment where our team members are excited to work, learn, and grow in their careers. We play a crucial role in helping businesses navigate the complexities of compliance and safety regulations, keeping them on the path to success. Together, we do this by living our values: lasting relationships, professionalism, integrity, client-focused decisions, and servant leadership. Our team works diligently to understand each client’s unique needs, offering tailored, proactive solutions. Whether we’re supporting fleet companies or individual owner/operators, we’re committed to ensuring compliance and providing a best-in-class experience that meets both current and future needs. CNS is known for its personal touch and a culture of care that delivers real results.\n\nWe’re looking for a Digital Marketing Specialist to own our web presence and drive traffic through both paid and organic search strategies. This role blends hands-on website design/maintenance with performance marketing — you’ll shape how we look online and make sure the right people find us. You’ll work in close collaboration with our graphic design and media team, and report directly to the Executive Team overseeing our five subsidiaries — so visibility into the business is high and the work moves fast. This is an in-office role — we’ve found that the close, day-to-day collaboration with design, media, and leadership happens best in person.

Responsibilities

Design, update, and maintain company website pages and landing pagesEnsure site design supports conversion goals and user experience best practicesCollaborate with developers or use CMS platforms (e.g., WordPress, Webflow, HubSpot) to implement changesMonitor site performance, page speed, and mobile responsivenessConduct keyword research and on-page SEO optimizationManage content strategy to improve organic search rankingsMonitor site health, technical SEO issues, and backlink profileTrack rankings, organic traffic, and conversion metricsPlan, launch, and manage paid search campaigns (Google Ads, Bing Ads)Manage budgets, bidding strategies, and audience targetingA/B test ad copy, landing pages, and creative assetsReport on ROAS, CPC, CTR, and other key paid media metricsTrack performance across web, SEO, and paid channels using tools like Google Analytics, Search Console, and Google AdsProvide regular reports and actionable insights to the Executive TeamRecommend budget allocation based on channel performancePartner closely with the graphic design and media team on visual assets, campaigns, and brand consistencyCoordinate across CNS Companies’ five subsidiaries to align digital strategy with each business’s goalsWork directly with the Executive Team to translate business priorities into digital initiativesRequirements

Strong critical thinking skills and a fast learning curve — you pick up new tools and channels quicklyComfort with CMS platforms (WordPress, Webflow, Squarespace, HubSpot, etc.), or the ability to get up to speed quicklyStrong writing and visual design senseExcellent collaborator who works well across teams and with senior leadershipAbility to thrive in a fast-paced, nimble environment where priorities shiftNice-to-haves

2+ years of experience in digital marketing, web design, or search advertisingExperience managing Google Ads and/or Bing Ads campaignsUnderstanding of SEO and AEO fundamentals (keyword research, on-page optimization, technical SEO, answer engine/AI search optimization)Familiarity with Google Analytics and Google Search ConsoleBasic HTML/CSS knowledgeGoogle Ads and/or Analytics certificationBenefits

401(k) with a generous company matchHealth, Dental, Vision insurance available the first day of the next month after employment.PTO available for use after 90 days of employmentPaid volunteer time available after 90 days of employment, to give back to the Lancaster, PA CommunityGym Membership provided to the employee at no cost