Digital Marketing Strategist

The Digital Marketing Strategist will assist in the development of online advertising strategies and manage the creative direction, implementation, tracking and reporting to achieve business objectives across all lines of business and align with product and marketing goals. Proficiency with social media advertising platforms, SEM, PPC, SEO are beneficial skills to have in this position. Content creator across multi-platforms to further establish and expand brand identity and presence Ensure that all digital and social efforts are reflective of current and upcoming trends at all times and align with product line goals Manages portions of marketing editorial calendar to strategically develop messaging on digital channels that dovetail traditional efforts Writing professional content for digital marketing and publications Participates in marketing and product strategy and planning workshops Detail-oriented, standout idea generator, and problem solver with excellent communication and organizational skills. 2+ years’ experience in digital marketing Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or a related discipline is preferred. Previous experience with Google Adwords, programmatic or PPC placements, social content generation and advertising, as well as digital campaign analytics and tracking.