The Digital Marketing Strategist will be responsible for the tactical management of all digital channels to drive customer acquisition, site traffic, conversion, and revenue for MignonFaget.com. • Assist in the management and oversight of relationship with third-party SEM and digital marketing companies, including the goal and budget setting and oversight and adherence of best practices. Assess agency and campaign success and report/execute appropriately. • Assist in the creation of email blasts by creating the copy and analyzing results to identify winning strategies for conversion. • Deliver weekly KPIs for the entire digital marketing strategy to measure the success of endeavors.
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