Backed by the resources and support of Nexstar Media Group, WROC/RochesterFirst is seeking a driven Digital Marketing Strategist to help expand our digital footprint throughout the Rochester area. The Digital Marketing Strategist will work with and support Sales Account Executives and Sales Management in all aspects of media planning, campaign onboarding, execution, optimization, and reporting. • Coordinates with internal stakeholders proving strategic guidance and execution on campaigns • Knowledge of order entry programs (Google AdManager, Wide Orbit, and Matrix – preferred, not mandatory) The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 US digital news and information property.
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