• Build and monitor email marketing campaigns and automations, continually seeking to improve user experience and KPIs. • Build and execute SEO strategies to drive significant organic traffic to websites, including maintaining SEO best practices and generating new experiences and content. • Implement and manage a digital listening strategy utilizing social media monitoring tools and website analytics to track and analyze online conversations and feedback about the Wisconsin Historical Society and its sites. • Advanced experience in Google Analytics. • Experience developing/managing Google Ads campaigns.
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