Digital Marketing Strategist

Working knowledge in managing digital content across various platforms including websites, email, and other online mediums. Executes strategies to drive patient acquisition and engagement through digital channels such as SEM, SEO, social media marketing, email marketing, and online advertising. Uses data analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions for optimization. Collaborates with cross-functional teams, including IT, clinical, brand, marketing, communications, and patient experience, to optimize the patient journey and conversion rates. Supplemental Information: This document generally describes the essential functions of the job and the physical demands required to perform the job.