Digital Marketing Strategist - E-commerce Growth

Our client is looking for an experienced Digital Marketing Strategist to spearhead their e-commerce growth initiatives. This is a hybrid role, requiring the candidate to be present in the office located near Indianapolis, Indiana, US for approximately 2-3 days per week, with the flexibility to work remotely for the remainder of the week. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to drive customer acquisition, engagement, and retention. Key responsibilities include SEO/SEM strategy development, paid social media advertising (Facebook, Instagram, LinkedIn), email marketing campaign management, content marketing oversight, and performance analytics. You will analyze market trends, identify target audience segments, and optimize campaigns based on data-driven insights and ROI.