Digital Marketing Strategist

Our culture is about our people, the ones in our communities and the ones that work with us. Here, you’ll find opportunities to grow and learn, to connect with others, and build relationships with the people around you. Essential Functions • Develop and execute search engine optimization (SEO) strategies aligned with business goals, digital campaigns, and product priorities • Conduct keyword research to identify high-value opportunities for evergreen and campaign -specific content • Partner with lines of business (LOB), marketing strategists, and agency teams to develop product specific roadmaps and success metrics to achieve LOB goals through paid and organic digital marketing strategies • Develop and oversee SEO roadmaps and test-and-learn strategies, identifying and optimizing content opportunities across web properties to align with SEO best practices and strategic goals • Collaborate with writers, designers, product owners, and internal stakeholders including, Legal, Risk and Compliance to ensure content accuracy, compliance and strategic alignment • Optimize metadata including meta titles, descriptions, H1/H2 structures and internal linking strategies to improve rankings and user experience • Perform technical SEO audits to identify and resolve issues affecting crawlability, indexation, page speed, Core Web Vitals and structured data (schema.org) • Utilize web analytics (Google Analytics and Google Search Console) and performance data to inform digital marketing strategies, while collaborating with development teams to optimize site architecture, redirects, XML sitemaps, and canonical tags for improved SEO and reporting • Create and analyze SEO performance reports using tools like Google Search Console and Google analytics, partnering with agencies to refine success metrics and optimize performance against goals and budget • Stay current on digital and SEO trends, algorithm updates, competitive insights and emerging technologies. Education & Experience • Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent combination of education and experience required • 6+ years digital marketing experience required • 3+ years experience managing paid digital media campaigns required • Financial services experience preferred • Google Ads & Analytics certification preferred • *Level of role is determined by knowledge, experience, skills, abilities, and education • **For individuals applying, assigned and/or hired to work in areas with pay transparency requirements, Commerce is required by law to include a reasonable estimate of the compensation range for some roles. This compensation range is for the Digital Marketing Strategist I or II level job and contemplates a wide range of factors that are considered in determining most appropriate job level and making compensation decisions, including but not limited to location, skill sets, education, relevant experience and training, licensure and certifications, and other business and organizational needs.