About the Role This position is responsible for driving market requirements and go-to-market plans for Meta's solutions across advertiser interfaces. The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising industry. Key Responsibilities • Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering • Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products • Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner • Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs • Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning • Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale Requirements • Experience in digital advertising, monetization, product management or marketing • Understanding of the digital advertising industry What We Offer The company offers a dynamic work environment and opportunities for growth and development.
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