Digital Marketing Strategist - Lead Gen & Growth Marketing Programs at The Boeing Company Seattle, WA

Digital Marketing Strategist - Lead Gen & Growth Marketing Programs job at The Boeing Company. With a focus on growth marketing initiatives and an account-based marketing approach, as a Digital Marketing Strategist, you will collaborate with the Digital Marketing Manager to develop and execute targeted digital marketing campaigns across various channels, with primary goals centered on pipeline growth and acceleration, as well as key and target account engagement. Position Responsibilities: Collaborate with the Digital Marketing Manager to develop detailed campaign plans and timelines, with a focus on demand generation and ABM strategies. Ability to analyze campaign data and make data-driven recommendations for improvements Familiarity with market research and competitor analysis techniques Basic Qualifications (Required Skills/Experience): 3+ years of proven experience in digital marketing, including email marketing, digital advertising and search engine marketing 1+ year managing multiple projects under tight deadlines, from planning to execution and beyond 1+ year working with digital marketing platforms (i.e. Google AdWords, Adobe, LinkedIn, Salesforce Marketing Cloud) Experience in demand generation and account-based marketing Experience managing projects and working with internal and external stakeholders Experience in developing and executing digital marketing campaigns, including campaign planning, implementation, optimization, reporting, and budgeting Preferred Qualifications (Desired Skills/Experience): Bachelor's degree in marketing, communications, or a related field Experience with search engine optimization (SEO), account-based marketing, audience segmentation, personalization, onsite promotion, and dynamic creative experience a plus Copywriting and messaging strategy experience Strong analytical skills across all digital marketing channels and tactics with a strong understanding of relevant metrics and KPIs Baseline knowledge of SAFe Agile framework, JIRA, Robohead, Confluence or other project planning and management platforms Drug Free Workplace: Boeingis a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies . Equal Opportunity Employer: Boeing is an Equal Opportunity Employer.