Digital Marketing Strategist

The Senior Marketing Manager, Media is responsible for defining the overall strategy for communications through digital channels, including email, online advertising, mobile advertising and social media. Duties and Responsibilities • Define and execute the overall communication activation plan across full-funnel channels (paid and owned, digital and traditional), including channel goals, KPIs, audience definitions, engagement metrics, and campaign execution guidelines. • Assist Director of Marketing Communications in managing program budgets to ensure optimal investment across platforms. • Manages measurement and continuous improvement of digital marketing strategies to ensure growth and optimal ROI of digital programs across all digital channels. • Serve as primary liaison between tech, e-commerce and marketing.