Digital Marketing Strategist, Performance Marketing

Our client is seeking a data-driven and innovative Digital Marketing Strategist specializing in Performance Marketing to join their team in Des Moines, Iowa, US . This hybrid role is central to driving customer acquisition, engagement, and revenue growth through optimized digital campaigns. Key responsibilities include managing significant advertising budgets, conducting A/B testing, optimizing campaign performance based on key metrics (CPA, ROAS, CTR), and reporting on campaign results to stakeholders. Manage and optimize paid advertising campaigns across multiple digital channels. 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.