Digital Marketing Strategist

As a people-first organization, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm with a scalable brand, culture, and services. We're seeking a creative and energetic Paid Social Strategist to join our team with a passion for performance marketing and team management. The Paid Social Strategist will lead and execute upon a paid social strategy that helps reach a business' overarching goals and work closely to optimize strategies for our clients on TikTok. Heavier emphasis on TikTok and Meta • Lead execution of optimizations concerning performance improvements relative to goals • Effectively own strategic communication internally and externally for clients and client teams • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items • Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable) • Excellent marketing and business strategy acumen • Complete understanding of the marketing funnel and how to execute via paid social • Full understanding of the eCommerce model and basic lead gen strategies • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results • Ownership of performance reporting and strategy communication • Execute performance reporting A-Z with excellent presentation creation capabilities • Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written) • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps • Present forward-thinking plans and execute to drive business results • Operating as an effective member of the team for both department and account teams • Contributing to a constructive and effective work environment in line with company core values • Actively participate in the growth and development of junior talent where applicable • Employ AI technologies to enhance and optimize business processes