Part-time (20 Hr/week) to Full-time hire position. Reporting to the CEO, Digital Marketing Strategist is responsible for a popular Point of Sale software company's s online presence and serves as the leader over multiple digital marketing functions. This role is accountable for the creation, development and enhancement of the inbound marketing strategy consisting of web, content, demand generation and funnel optimization with the goal of driving leads by increasing engagement and optimizing conversion opportunities through the entire digital customer experience. • Keep the teams up-to-date with the latest trends in marketing including texting, email, landing page, content, video, and marketing technologies. • Experience with defining and managing digital customer experience.
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