Digital Marketing Strategist

Youll work closely with cross-functional teams to optimize digital experiences, drive measurable growth and ensure our clients marketing ecosystems are fully aligned with business goals. The ideal candidate has deep expertise in marketing, as well as assessing performance through analytics tools like Google Analytics and strong working knowledge of SEO, CRM/marketing automation systems (such as HubSpot or Salesforce), data-visualization/BI tools (like Power BI or Looker Studio), and an understanding of MarTech infrastructure (tag management, A/B testing platforms, CMS integrations) to help turn insight into action across our clients digital ecosystems. Responsibilities and Expectations • Marketing and Content Strategy & Planning • Collaborate with account and project management teams, and directly with clients to uncover marketing objectives and success measures overall and at the project level • Develop, direct, and execute performance-driven marketing and content strategies across digital channels • Collaborate with creative and development teams to align messaging and execution with strategic goals • Collaborate with media partner to translate client and audience strategies, into media strategies • Analytics & Performance Optimization • Analyze campaign and website performance using tools like Google Analytics, Looker Studio, Power BI and others • Translate data into actionable insights and recommendations to improve conversion rates, engagement and ROI • Collaborate with teams to direct the creation of dashboards and reporting frameworks for internal and client-facing use • MarTech & Data Integration • Lead marketing strategies, guide recommendations and collaborate with teams to optimize marketing technology stacks (CRM, CDP, CMS, automation platforms) • Partner with teams to ensure seamless data flow between platforms to support personalization, segmentation and attribution • Evaluate and recommend new tools and technologies to enhance performance • Website & Conversion Strategy • Lead recommendations and partner with UX, design, and development teams to analyze, define and improve site architecture, speed, and user experience • Lead efforts to assess current website and SEO/GEO performance in order to guide improvements and ongoing optimization strategies and tactics • Lead A/B testing and CRO initiatives to maximize site effectiveness • Client & Stakeholder Engagement • Present strategic recommendations and performance reports to clients and internal stakeholders • Serve as a trusted advisor on marketing technology and analytics best practices • 5+ years of experience in digital marketing, analytics or marketing strategy (agency experience preferred) • Proficiency with analytics tools is a must • Experience with CRM or marketing automation platforms is a must • Demonstrated ability to turn data into insights and actionable recommendations for internal partners and for clients • Demonstrated eagerness to evaluate and adopt emerging tools and technologies (including AI-driven solutions) to improve digital performance and client outcomes • Comfort with ambiguity and confidence navigating evolving client needs and project priorities Company DescriptionHanson is a digital agency that partners with client organizations to design, build and optimize digital experiences that drive measurable business results.