DIGITAL MARKETING STRATEGIST

The YGS Group is seeking a Digital Marketing Strategist to support their digital media marketing efforts. This role involves planning, executing, optimizing, and reporting on digital campaigns to drive client outcomes while staying updated on digital marketing trends. Skills • High school diploma or GED required • A Bachelor's Degree in Marketing, Business, Analytics, or related field is required • Proven experience in digital marketing, data analysis, or a related role within an agency or similar environment • Strong working knowledge of Google Ads, Meta Business Suite, Google Analytics (GA4), Google Tag Manager, Mailchimp, and marketing automation tools • Excellent written and verbal communication skills, with the ability to present findings clearly and effectively with strong attention to detail • Ability to analyze and present comprehensive reports for various client campaigns, showcasing key metrics, trends, and actionable insights • Collaborative mindset with the ability to work closely with cross-functional teams • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) • Firm grasp of consumer behavior and market trends • Valid driver's license and reliable transportation required • Google Ads and GA4 certifications preferred but not required Company Overview • The YGS Group provides customized marketing and communications solutions to help customers achieve their strategic business goals. Its website is http://www.theygsgroup.com.