Digital Marketing Strategist – Senior Associate

Required Knowledge/Skills • Hands-on experience with: Customer Data Platforms (CDPs), Content Management Systems (CMS) such as Adobe Experience Manager or similar, and Analytics, personalization, and campaign management technologies • Understanding of audience segmentation, data onboarding, and identity management workflows. This role offers the chance to work alongside strategists, architects, and client teams, enhancing your technical knowledge and personal brand in a dynamic environment. Responsibilities • Analyze complex challenges and propose viable strategies • Mentor junior team members to enhance their skills and knowledge • Work with cross-functional teams to define technical requirements • Evaluate martech ecosystems to identify enhancement opportunities • Facilitate the integration of analytics, loyalty, and campaign management solutions • Uphold professional standards and integrity in every deliverable What You Must Have • Bachelor's Degree • At least 3 years of experience • Hands-on experience with Customer Data Platforms (CDPs) • Understanding of audience segmentation and data onboarding workflows What Sets You Apart • Bachelor's Degree in Marketing, Computer and Information Science preferred • Experience with Adobe Experience Cloud tools • Familiarity with data privacy and digital governance standards • Prior consulting or agency experience in client-facing roles • Understanding of marketing technology ecosystems • Skills in defining technical requirements for solutions • Ability to support integrated solutions across various platforms • Knowledge of campaign management and personalization strategies • Possessing proven analytical and problem-solving skills • Demonstrating thorough communication and collaboration skills

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