This role is the primary owner of key digital services that drive member engagement and self-service adoption, including SMS and email opt-ins, digital banking usage and enrollment, SavvyMoney content and rate updates, the digital virtual assistant, and related vendor platforms. · Monitor enrollment and usage metrics for digital tools such as SMS communications and the mobile app; identify opportunities to improve awareness and adoption through targeted campaigns. Analytics & Reporting · Demonstrate Arkansas Federal Credit Union’s core values and perform other related duties as assigned. · Experience with marketing automation, data integrations, or analytics preferred.
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