The Digital Marketing Strategist will be responsible for planning, implementing, managing, and optimizing paid advertising campaigns, search engine optimization (SEO), social media marketing, email marketing, and content marketing initiatives. Proven expertise in managing paid media campaigns (Google Ads, social media ads), SEO best practices, analytics platforms (Google Analytics), and marketing automation tools is essential. Strong analytical skills are required to interpret campaign performance data, identify trends, and generate actionable insights to continuously improve ROI. Develop and manage email marketing campaigns and automation workflows. Minimum 5 years of digital marketing experience with a focus on performance marketing.
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