Digital Marketing Strategist

Our client, a rapidly growing e-commerce firm, is looking for a creative and analytical Digital Marketing Strategist to drive their online presence from their Milwaukee, Wisconsin, US office. This role is crucial for developing and executing innovative digital marketing campaigns across various channels to enhance brand awareness, generate leads, and increase customer engagement. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with a proven ability to analyze campaign performance and optimize for maximum ROI.

Key Responsibilities: Develop and implement comprehensive digital marketing strategies aligned with business goals. Manage and execute paid search (SEM) campaigns, including keyword research, bid management, and ad copy creation. Oversee Search Engine Optimization (SEO) efforts, including on-page and off-page optimization, content strategy, and link building. Create and manage engaging content for social media platforms, blogs, and email newsletters. Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing. Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, and social media analytics. Identify target audiences and devise strategies to reach them effectively. Collaborate with the sales and product teams to ensure marketing efforts are aligned with business objectives. Stay up-to-date with the latest digital marketing trends, technologies, and best practices. Manage the digital marketing budget effectively and ensure optimal allocation of resources. Conduct competitive analysis and market research to identify new opportunities. Optimize website user experience for better conversion rates. Required Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 4 years of experience in digital marketing, with a focus on strategy development and execution. Demonstrated success in managing SEO, SEM, social media, and email marketing campaigns. Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics). Strong understanding of content management systems (CMS) and CRM platforms. Excellent written and verbal communication skills, with a keen eye for detail. Creative thinker with strong analytical and problem-solving abilities. Ability to work independently and as part of a team in a fast-paced environment. Experience with marketing automation tools is a plus. A portfolio showcasing successful digital marketing campaigns is highly recommended. This position offers a competitive salary and benefits package, along with the opportunity to make a significant impact in a dynamic company located in Milwaukee, Wisconsin, US . This role requires your presence in the office to foster collaboration and team synergy.