Digital Marketing Strategist

The Digital Marketing Strategist will partner closely with stakeholders to help plan and execute digital strategies, clearly explaining recommendations, updates, and results in a way that's easy to understand. They will work within a CMS to ensure content is accurate, timely, and aligned with brand and campaign goals. They will also make some HTML updates as needed, and collaborate with teams to ensure the website remains optimized, compliant, and effective. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. Skills and Requirements 3+ years of experience in a digital marketing, web, or content-focused role Hands-on experience working within a CMS (any comparable platform) Strong content creation skills (web content, landing pages, blogs, campaign assets) Working knowledge of HTML (comfortable making basic edits/updates) Experience building and managing landing pages and web forms for marketing campaigns Ability to clearly explain concepts, decisions, and results to stakeholders Experience with ADA / accessibility compliance Background in website analytics and performance tracking Experience translating analytics into insights and recommendations Familiarity with Heap Analytics (or similar web analytics tools)

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