Digital Marketing Strategist

This position reports to the Sr. Director of Alumni Communications at the Alumni Association. Essential Functions: Email Marketing Journey Planning, Strategy and Execution (60%):Collaborate with UMAA team members to design effective and strategic marketing journeys for U of M alumni and members.Lead the team's use of Salesforce Marketing Cloud (SMC), Journey Builder, and HTML to create email marketing journeys for audiences and then build, test, and send UMAA email communications, some of which include photos, galleries, surveys, videos, or other interactive components.Create the digital strategy and lead the execution of SMC tools and tactics for automation, dynamic/variable content, and more to aid in advancing and growing UMAA's email marketing work.Manage UMAA email marketing projects, including but not limited to advising on digital marketing strategy, deadline management, intake, prioritization, copy creation and content creation, timing, communication, approval, and execution.Create and oversee email applications, including but not limited to coding, testing, troubleshooting, and developing and modifying specifications.Maintain an organized digital file system for all email assets.Website Management (20%):Work with UMAA colleagues to determine and strategize digital content needs for the website.Support efforts to write copy, source images, and create graphics or multimedia for digital-first cause marketing efforts email marketing, social media, and on websites. Manage competing priorities from various areas of the organization with guidance from the Sr. Director of Alumni Association Communications. Digital Marketing Analysis (15%):Establish project goals and assess digital marketing performance for elements such as email and social media marketing, websites, videos, digital ads, and more. The University of Minnesota Alumni Association fosters a lifelong spirit of belonging and pride by connecting alumni, students, and friends to the University of Minnesota and each other.