Digital Marketing Strategist - E-commerce Growth

Our client is searching for a results-oriented Digital Marketing Strategist to drive e-commerce growth and enhance online brand presence. This role is based in Columbus, Ohio, US , and requires a deep understanding of the digital marketing landscape, with a proven track record in developing and executing successful online campaigns. You will be responsible for devising strategies across multiple channels to increase website traffic, conversion rates, and customer lifetime value.

Key Responsibilities:
Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads to achieve target ROAS. Conduct keyword research, competitor analysis, and market trend analysis to identify new opportunities. Create engaging and high-converting content for various digital channels, including website copy, blog posts, social media updates, and email newsletters. Monitor website analytics and campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms. Analyze data to identify trends, insights, and areas for improvement, and translate these into actionable strategies. Manage the social media calendar and community engagement efforts to foster brand loyalty. Collaborate with the web development team to ensure optimal website user experience and conversion pathways. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Prepare regular performance reports for senior management, highlighting key metrics and strategic recommendations. Required Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field. 5+ years of experience in digital marketing, with a specific focus on e-commerce and performance marketing. Proven expertise in SEO, SEM, social media advertising, content marketing, and email marketing automation. Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, Mailchimp/Klaviyo, and SEMrush/Ahrefs. Strong analytical skills and the ability to interpret complex data sets to drive decision-making. Excellent written and verbal communication skills, with a knack for crafting compelling marketing copy. Demonstrated ability to manage multiple campaigns and projects in a fast-paced environment. Experience with A/B testing and conversion rate optimization (CRO). Creative thinker with a passion for digital innovation. Must be able to work effectively in our Columbus, Ohio, US office. Join our client's growing team and play a pivotal role in elevating their online presence and driving significant revenue growth through strategic digital initiatives in Columbus, Ohio, US .