Digital Marketing Strategy Consultant

Overview

Join OptiFreight® Logistics, a leader in healthcare logistics optimization, as a Digital Marketing Strategy Consultant. We are looking for a strategic and data-driven individual to enhance digital engagement, optimize campaign performance, and drive revenue growth across our logistics portfolio. This role is pivotal in planning, executing, and analyzing marketing programs aimed at boosting brand awareness, generating leads, and enhancing customer engagement.

If you are a hands-on digital marketer, skilled in marketing automation and performance measurement, we want you! In this role, you will work closely with product marketing, creative services, sales, and external partners to execute programs within Salesforce Marketing Cloud Account Engagement and across paid, owned, and earned channels.

Key Responsibilities

Design, launch, and enhance digital campaigns that align with targeted go-to-market strategies for OptiFreight® Logistics.

Oversee end-to-end execution in Salesforce Marketing Cloud Account Engagement, including email development, segmentation, automation flows, scoring models, and nurture strategies.

Manage email marketing calendars, create campaigns, conduct A/B testing, and implement deliverability best practices while reporting on outcomes.

Execute and refine paid search campaigns on Google Ads by developing keywords, crafting ad copies, managing bids, and tracking conversions.

Handle paid social campaigns through LinkedIn Campaign Manager, focusing on B2B audience targeting, strategic planning, creative collaboration, budget management, and performance enhancement.

Support additional digital tactics such as retargeting, display advertising, landing page optimization, and SEO best practices to optimize for AI-driven search.

Measurement & Optimization

Track and analyze performance metrics across multiple channels; provide actionable insights to improve ROI, lead quality, and funnel performance.

Create dashboards and reporting structures to effectively communicate results to marketing and business stakeholders using tools like Salesforce, Account Engagement, Adobe Analytics, Google Ads, and LinkedIn.

Conduct regular tests (including A/B, multivariate, and landing page tests) to consistently optimize digital performance.

Collaboration & Project Management

Partner with the Enterprise Brand team in developing engaging digital assets, such as email templates, display ads, landing pages, and paid media creative.

Work alongside Product & Solutions Marketing and Sales teams to synchronize messaging, target audiences, and campaign goals.

Manage relationships with agency partners and digital vendors as required.

Ensure all digital initiatives comply with brand guidelines, regulatory standards, and industry best practices.

Qualifications

Required

Bachelor's degree in marketing, communications, business, or a related field preferred.

3-5+ years of experience in digital marketing, ideally within B2B or SaaS/technology sectors.

Hands-on experience with Salesforce Account Engagement (formerly Pardot), including automation rules, journey and nurture programs, and segmentation.

Proficiency in Google Ads and LinkedIn Campaign Manager.

Solid understanding of email marketing best practices, paid media strategies, and digital analytics.

A proven track record of managing multiple programs simultaneously and thriving in fast-paced environments.

Strong analytical skills with familiarity in tools like Google Analytics and Salesforce.

Experience in the healthcare, logistics, or supply chain industries is preferred.

Working knowledge of SEO, retargeting platforms, and marketing attribution models is a plus.

Basic knowledge of HTML/CSS for email troubleshooting or landing page optimization is preferred.

Key Competencies

Strategic thinker with a results-oriented mindset.

Exceptional communication and collaborative cross-functional skills.

Attention to detail with robust project management capabilities.

Creative problem-solver passionate about testing and optimization.

Adept at managing budgets while balancing short- and long-term priorities.

Anticipated salary range: $80,900 - $103,950

Bonus eligible: No

Benefits: Cardinal Health offers an array of benefits and programs to support your health and well-being, including: Medical, dental, and vision coverage; paid time off; health savings accounts; 401k savings plan; access to wages before payday with myFlexPay; flexible spending accounts; short- and long-term disability coverage; work-life resources; paid parental leave; and healthy lifestyle programs.

Application window anticipated to close: 6/27/2026. If interested in this opportunity, please submit your application as soon as possible.

The salary range provided is an estimate. Actual pay at Cardinal Health is determined by multiple factors such as geographical location, relevant education, experience, and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, those without a college degree, and Veterans are encouraged to apply.

Cardinal Health values diversity and supports an inclusive workplace. We embrace the differences of our employees to develop better solutions for our customers and ensure all employees can be their authentic selves.