Our client, a rapidly expanding e-commerce brand, is seeking a talented and results-driven Digital Marketing Strategist to spearhead their online growth initiatives. This is an on-site position based in Provo, Utah, US , offering the chance to work within a vibrant and innovative company culture. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive customer acquisition, engagement, and retention. Your core focus will be on optimizing online presence, increasing brand awareness, and maximizing return on investment (ROI) for all digital marketing efforts.
Key responsibilities include crafting and executing data-driven strategies for SEO, SEM, social media marketing, email marketing, content marketing, and affiliate programs. You will conduct in-depth market research, analyze competitor activities, and identify new growth opportunities. Performance tracking and reporting are critical components of this role; you will utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor campaign performance, identify trends, and provide actionable insights for continuous improvement. Collaboration with internal teams, including web development, creative, and sales, is essential to ensure cohesive campaign execution and brand messaging. The ideal candidate is a strategic thinker with a passion for digital marketing, a strong understanding of the e-commerce landscape, and a proven ability to deliver measurable results.
Key Responsibilities:
Develop and execute integrated digital marketing strategies to achieve e-commerce sales and growth objectives. Manage and optimize Search Engine Optimization (SEO) initiatives to improve organic search rankings and traffic. Plan and execute paid advertising campaigns (SEM, PPC) across platforms like Google Ads and Bing Ads. Develop and implement social media marketing strategies to enhance brand visibility and engagement. Create and manage email marketing campaigns, including segmentation, automation, and A/B testing. Oversee content marketing efforts, ensuring high-quality, relevant content is produced and distributed. Analyze website traffic and user behavior using Google Analytics to identify opportunities for conversion rate optimization (CRO). Monitor key performance indicators (KPIs) and generate regular reports on campaign performance, providing insights and recommendations. Collaborate with creative and web development teams to ensure cohesive branding and user experience across all digital touchpoints. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Manage the digital marketing budget and ensure efficient allocation of resources.
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 5+ years of experience in digital marketing, with a strong focus on e-commerce. Proven success in developing and implementing data-driven digital marketing strategies. In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing. Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms. Strong analytical skills and the ability to interpret complex data sets. Excellent communication, presentation, and interpersonal skills. Experience with A/B testing and conversion rate optimization techniques. Ability to work effectively in a fast-paced, team-oriented environment.
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