Digital Marketing Strategy Executive

Leading the development and implementation of insights-driven digital marketing strategies, the full-time AVP Digital Marketing Strategy & Innovation will enhance consumer engagement and performance across digital channels while collaborating with cross-functional teams in a remote environment. Key responsibilities Develop and execute digital and content strategies aligned with business goals and consumer objectives Conduct marketing research to gain insights into target audiences and optimize consumer engagement Lead digital sales enablement pilots and analyze marketing performance to inform strategic decisions Required qualifications Bachelor's degree in Marketing, Advertising, Business Administration, or a related field 15+ years of relevant marketing experience with a strong focus on digital marketing and analytics 10+ years of direct management experience leading a team of marketers Proven experience in developing and measuring successful digital marketing and content strategies Familiarity with various digital and traditional media channels, including paid advertising and social media