Digital Marketing Strategist

Our client is looking for an experienced Digital Marketing Strategist to join their vibrant marketing team in Provo, Utah . This role will be responsible for developing, implementing, and managing innovative digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. You will be at the forefront of conceptualizing and executing strategies across various digital channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. Key responsibilities include analyzing market trends, identifying target audiences, and optimizing campaigns for maximum ROI. You will also be tasked with managing the marketing budget, tracking key performance indicators (KPIs), and generating insightful reports for stakeholders. The ideal candidate possesses a strong understanding of the digital marketing landscape, proven experience in developing and executing successful campaigns, and exceptional analytical skills. A creative mindset, combined with a data-driven approach, is essential for this role. You should be proficient in using marketing automation tools, analytics platforms, and CRM systems. Collaboration with sales, product development, and design teams will be crucial to ensure cohesive brand messaging and campaign execution. This position requires excellent communication and project management skills, with a passion for staying ahead of digital marketing trends. Responsibilities:Develop and execute comprehensive digital marketing strategies across multiple channels. Manage and optimize SEO, SEM, PPC, social media, email, and content marketing initiatives. Conduct market research and competitor analysis to identify opportunities and threats. Define target audiences and create tailored marketing campaigns to reach them. Track, analyze, and report on campaign performance using key metrics and analytics tools. Manage the digital marketing budget and allocate resources effectively. Collaborate with creative and content teams to develop engaging marketing materials. Stay updated with the latest digital marketing trends, tools, and best practices. Optimize website content and user experience for improved conversion rates. Manage relationships with external agencies and vendors as needed. Qualifications:Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Minimum of 5 years of experience in digital marketing strategy and execution. Proven track record of successful digital marketing campaigns with measurable results. In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content strategy. Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms. Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems. Strong analytical and data interpretation skills. Excellent written and verbal communication abilities. Project management and organizational skills. Ability to work collaboratively in a team environment. This role offers a significant opportunity to shape the digital presence of a growing company in the heart of Utah. Join our team and drive impactful marketing initiatives.