Our client, a dynamic and innovative player in the Media & PR industry, is looking for a highly creative and results-driven Digital Marketing Strategist to be based in our **St. Louis, Missouri, US** office. This role is pivotal in shaping and executing cutting-edge digital campaigns that enhance brand visibility, engage target audiences, and drive measurable outcomes. The ideal candidate will possess a deep understanding of the digital landscape, a proven ability to craft compelling narratives, and a passion for the entertainment industry.
Responsibilities: Develop and implement comprehensive digital marketing strategies across multiple platforms, including social media, search engines, email, and content marketing. Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize reach, engagement, and conversion rates. Create engaging and shareable content, including website copy, blog posts, social media updates, and video scripts, aligned with brand messaging and objectives. Analyze campaign performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable recommendations for improvement. Conduct market research and competitor analysis to identify emerging trends and opportunities in the digital space. Collaborate with internal teams (creative, PR, sales) and external agencies to ensure cohesive and impactful marketing initiatives. Manage the company's social media presence, fostering community engagement and responding to inquiries. Develop and execute email marketing campaigns, including list segmentation, automation, and performance tracking. Stay up-to-date with the latest digital marketing technologies, trends, and best practices. Contribute to overall PR strategies by identifying digital opportunities for media outreach and amplification. Qualifications: Bachelor's degree in Marketing, Communications, Journalism, or a related field. 3-5 years of experience in digital marketing, with a strong focus on strategy development and campaign execution. Proven expertise in SEO/SEM, social media marketing, content marketing, and email marketing. Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Buffer), and marketing automation software. Excellent copywriting, editing, and content creation skills. Strong analytical and problem-solving abilities, with a data-driven approach to marketing. Ability to work effectively in a fast-paced, team-oriented environment. Exceptional organizational and project management skills, with the ability to manage multiple priorities simultaneously. A genuine passion for and understanding of the entertainment industry is a significant plus. Join our vibrant team in **St. Louis, Missouri, US** and play a key role in driving our digital presence forward. This is an exciting opportunity for a talented digital marketer to shape impactful campaigns.
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