Digital Marketing Strategist, EMS

OverviewWho You Are Searching for an exciting way to expand your digital marketing career? The Digital Marketing Strategist role at Education Dynamics is your chance to transform the future of higher education marketing. You’ll be at the forefront of developing and optimizing paid media campaigns across various channels, including PPC, paid social and retargeting/display. Your strategic vision will directly influence how prospective students discover and engage with our partner institutions, ultimately driving enrollment growth and transforming lives.This isn’t just another marketing job; it’s an opportunity to be part of a collaborative and innovative team that thrives on data-driven decision-making. You’ll have access to cutting-edge tools and the support of dedicated colleagues as you craft strategies that push the boundaries of higher education marketing. Our flexible work environment ensures you have the freedom to manage your schedule while making a real difference in the industry. Join us at Education Dynamics and let’s transform higher education together.ResponsibilitiesCreate, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pagesTest and improve performance to best suit client goals with a combination of PPC/paid search, paid social, retargeting, and display media campaignsWork hand in hand with Account Managers & Digital Media leadership to come up with ideas, carry out plans, and then measure the resultsDig deep into the data to uncover trends/shifts in the landscape and potential opportunities to improve performance & ROIPut different elements to the test – run trials on your ad creative, landing page designs, beta opportunities, new vendors and other campaign elements to maximize resultsIdentify and present new opportunities/areas of growth to clients that will improve their digital marketing ROIManage relationships with multiple vendors, working closely to improve budget and performanceParticipate in client calls to discuss account performance, interpretation of data, and actionable plans based on findingsGive clients a more complete view of their digital activities by collaborating across channels with other teams and making sure they understand each component’s role in the big picture of their digital footprintWho We AreEducation Dynamics Education Dynamics is the transformative strategic partner that helps schools meet the challenges and opportunities of serving the Modern Learner. Our mission is to expand opportunity through education by helping colleges and universities understand, engage and serve all students. With services that include marketing, enrollment management, market research, inquiry generation, consulting and student retention, we have dedicated the last 35 years to helping schools prosper as the largest provider of unbundled enrollment growth services.What You OfferEducational Requirements And BackgroundBachelor’s Degree in Marketing, Communication, or Analytics or similar field or comparable work experience is requiredRequired Skills1+ years of experience in managing pay-per-click (PPC)/search engine marketing (SEM) campaignsExperience with paid search, paid social, display, or other digital media channelsGoogle Ads, Microsoft Ads, or related certificationProficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc.In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)Preferred SkillsGoogle Analytics, Facebook Blueprint, or related certificationExperience with 3rd party management tools, such as Marin, Double Click Search, or Kenshoo/SkaiFamiliarity with HTML and Java Script An understanding of the Higher Education and Post-Secondary Education sectorWhat We Offer Our Core ValuesWorking Together We value the people we work with and genuinely enjoy the work we do together.Working with Standards We hold ourselves to high standards.Driving Great Outcomes We focus on achieve results and making a real impact.Our Commitment to Advancement At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by…