Digital Marketing Strategist

Flexible Plan Investments is a nationally recognized investment manager with more than 45 years of innovation in risk-managed investing. We’re looking for a strategic, data-driven Digital Marketing Specialist who can own our digital marketing initiatives, expand our online presence, and lead growth across paid, organic, web, and social channels. Develop and execute integrated digital marketing strategies that increase brand awareness, website traffic, adviser engagement, and qualified lead generation.Lead both paid and organic content strategies across multiple digital channels.Identify new opportunities for growth through data analysis, competitive research, and emerging marketing technologies.Paid Media 4+ years of experience in digital marketing, preferably within financial services, FinTech, or B2B industries.Proven experience developing and executing both paid and organic digital marketing strategies.Hands-on experience managing Google Ads, LinkedIn Ads, Meta Ads, and programmatic advertising platforms.Strong understanding of digital advertising formats including search, display, native, video, retargeting, CTV, and geofencing.Experience managing and growing corporate LinkedIn pages and executing social media content strategies.Strong knowledge of technical SEO, on-page SEO, website optimization, AEO, and GEO best practices.Experience with Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, and marketing automation platforms such as Act-On or HubSpot.Ability to transform marketing data into strategic recommendations and executive-level reporting.Experience leading creative decisions based on campaign performance and audience insights.Excellent analytical, organizational, and project management skills.Strong written and verbal communication skills.Bachelor’s degree in Marketing, Communications, Business, or a related field.Preferred Qualifications Join a respected investment management firm with more than 45 years of innovation.Help shape the digital marketing strategy for a nationally recognized financial services brand.Lead impactful campaigns with measurable business results.Competitive salary with bonus opportunities.Comprehensive healthcare benefits.401(k) with company match.Generous paid time off and company holidays.Hybrid work environment based in Bloomfield Hills, Michigan (Long Lake & Telegraph).Collaborative team culture with opportunities to grow professionally and make a measurable impact.