Digital Marketing Strategist

Digital Marketing Strategist

Position Summary

We are seeking a Digital Marketing Strategist to develop and execute integrated marketing initiatives across SEO, Answer Engine Optimization (AEO), content, paid media, email, social media, analytics, and website optimization. This role combines strategy and execution, helping drive measurable business results through data-driven digital marketing programs.

The ideal candidate has expertise in SEO, AI-driven search, content optimization, analytics, and digital campaign management. They are a strong communicator, analytical thinker, and collaborative team player who can manage multiple priorities in a fast-paced environment.

Responsibilities

Develop and execute multi-channel digital marketing strategies.Optimize website and campaign content for SEO, AEO, user engagement, and conversion.Conduct keyword, audience, competitor, and performance research to identify growth opportunities.Create and edit marketing content for websites, emails, landing pages, ads, and social media.Plan, execute, monitor, and optimize digital campaigns across multiple channels.Analyze campaign performance and provide actionable recommendations.Utilize AI tools to support research and content development while maintaining quality and brand consistency.Collaborate with cross-functional teams to deliver integrated marketing initiatives.Stay current on digital marketing trends, AI, and search technologies.

Qualifications

Required

Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.3–5 years of digital marketing experience across multiple channels, preferably in an agency environment.Strong knowledge of SEO, AEO, content optimization, website analytics, and AI-driven search.Experience with at least two additional channels, including paid search, paid social, email marketing, organic social, content marketing, or CRO.Proficiency with Google Analytics 4, Google Search Console, and common digital marketing platforms.Excellent writing, editing, analytical, organizational, and project management skills.Experience using generative AI tools to support marketing workflows.Ability to manage multiple projects with minimal supervision.

Preferred

Agency or multi-client experience.Experience in B2B, healthcare, life sciences, industrial, or professional services.Experience with Semrush, Ahrefs, Moz, Google Ads, Meta Ads, LinkedIn Ads, email automation platforms, and CMS platforms.Working knowledge of HTML, technical SEO, structured data, and schema markup.Experience presenting recommendations and performance insights to stakeholders.