Digital Marketing Strategist

McCurdy Real Estate & Auction is seeking a data-driven and innovative Digital Marketing & Analytics Specialist to lead our paid digital advertising efforts and optimize marketing performance through analytics and continuous improvement. This full-time, in-office role is responsible for managing digital advertising campaigns, monitoring performance, and delivering insights that drive results for our company and clients.The ideal candidate is analytical, detail-oriented, and passionate about leveraging data, emerging technologies, and digital marketing strategies to improve performance and drive growth.ResponsibilitiesDigital Advertising Strategy & ExecutionDevelop, launch, and optimize paid digital advertising campaigns across Google, Meta, LinkedIn, and other relevant platforms.Build audience targeting strategies that maximize property exposure and attract qualified buyers and sellers.Conduct keyword research and create compelling ad copy that drives engagement and conversions.Monitor campaign performance, identify opportunities for improvement, and implement data-driven optimizations.Test and evaluate new advertising strategies, platforms, and opportunities.Analytics & Performance ReportingOwn digital marketing reporting and performance measurement across campaigns, website activity, and auction initiatives.Develop dashboards and reports that provide actionable insights for leadership, auctioneers, and the marketing team.Analyze marketing and website data to identify trends, opportunities, and performance gaps.Present findings and recommendations that support strategic decision-making and improve marketing effectiveness.Website Performance & SEOImplement and maintain SEO best practices and AI-driven strategies to improve organic visibility and website performance.Manage conversion tracking and ensure accurate measurement of key website actions and user behaviors.Collaborate with leadership and technology teams to improve data collection, reporting capabilities, and website functionality.Recommend website enhancements that improve user experience and drive conversions.Innovation & Continuous ImprovementStay informed on digital marketing trends, AI technologies, and advertising platform updates.Research and recommend new tools, automations, and processes that improve marketing effectiveness and efficiency.Identify opportunities to enhance reporting, lead nurturing, and the seller and bidder experience.Contribute data-driven insights and innovative ideas that support company growth.Required QualificationsBachelor's degree in Marketing, Business Analytics, Communications, or a related field.5± years of experience in digital marketing, paid advertising, marketing analytics, or a related role.Experience managing campaigns within Google Ads, Meta Ads Manager, and other digital advertising platforms.Strong analytical skills and experience with Google Analytics, Looker Studio, or similar reporting and dashboard tools.Understanding of SEO principles and website optimization techniques.Ability to interpret data and translate insights into actionable recommendations.Strong project management and organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.Excellent written and verbal communication skills.Strong attention to detail, problem-solving abilities, and a continuous improvement mindset.BenefitsDental insuranceHealth insurancePaid time offRetirement planVision insuranceWork Location: In person#J-18808-Ljbffr