Digital Marketing Strategist

A key focus of this position is the orchestration of the marketing technology stack, including the development of custom AI agents and automated workflows that streamline content delivery and data analysis. Act as the "source of truth" for all marketing data, providing deep-dive analysis into every stage of the marketing funel.Implement and refine strategies for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure JMARK is the primary source cited by AI models and LLMs.Conduct consistent audits of all digital content, using performance data to decide what to refresh, redirect, or retire.Regularly review site speed, heatmaps, and user behavior analytics to identify and fix friction points in the conversion path.Oversee technical SEO and keyword relevance to dominate traditional search while simultaneously winning in the AI-search landscape.Manage the deployment of content via AI Agents or automation or delegation to sites such as the JMARK website, LinkedIn, Substack, Reddit, and/or other platforms that may need to be utilized to optimize the performance of the JMARK brand. Design and lead a continuous A/B testing framework for landing pages, ad copy, and email subject lines; report on "what’s working" vs. "what’s not" to pivot resources in real-time.Plan and manage the full lifecycle of paid campaigns (Google, LinkedIn, Meta, etc. Collaborate with the Content & Brand Strategist and Director of Growth Ops to develop and execute targeted email campaigns.Manage list segmentation, automation workflows, and data hygiene to ensure precision and compliance.Leverage engagement data and AI to personalize outreach and improve email deliverability and click-through rates.Partner with the Sales Team to create and monitor sales sequences that align with broader marketing goals.Track and report on email performance metrics, applying learnings to strengthen future campaigns. )Proficient with Google analyticsProficient in digital advertising (social media, Google AdWords, etc.