Oct. 6, 2024

Digital Marketing Strategist

Alexander & Tom Baltimore, Maryland

Experienced Strategists are expected to be digital first in their thinking – but also able to engage with other media that may be part of our clients’ marketing mix. Our ideal candidate will have roughly 3-5 years of experience, however candidates with more experience are welcome to apply. Responsibilities • Understand clients’ business and marketing goals • Create and manage Social and PPC campaigns (Adwords/Facebook paid campaign management experience is required) • Create and manage email marketing campaigns and automated communication workflows (HubSpot workflow experience preferred) • Develop and present client digital market strategy recommendations and tactical plans • Develop customer experience mapping and customer journeys • Experience working in standard CMS platforms • Demonstrate understanding of SEO best practices • Track, report and analyze metrics • Effective written communication skills • Google Analytics and/or HubSpot certifications are a plus. If you meet or exceed a job’s criteria, send your résumé and samples to jobs@alextom.com. No phone calls, please.

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