Digital Marketing Strategist

We're looking for a passionate Digital Marketing Strategist with 1-2 years of agency experience to join our growing team. You'll be the mastermind behind successful digital marketing initiatives, leveraging your expertise in traffic acquisition, conversion optimization, and various marketing channels.

This role offers a unique opportunity to directly partner with clients, strategizing, planning, and executing marketing plans that propel their business goals forward. You'll be responsible for everything from crafting compelling ad copy and visuals to meticulously analyzing campaign performance and recommending data-driven optimizations.

We're looking for a highly motivated individual with a solid technical background in platforms like Facebook Business Manager, Google Ads, Google Analytics, and various email marketing tools. While a working knowledge of SEO/SEM best practices and content marketing is a plus, the most important qualities are a passion for digital marketing, excellent communication skills, and a relentless drive to see clients succeed.

Requirements

Responsibilities

Comfortable and confident working and communicating directly with clientsDemonstrate a deep understanding of various campaign objectives, targeting techniques, audience types, and ad creativesStrategize, execute, and manage various client ad accounts using best practicesDevelop marketing strategies and plans to support and achieve the client's business objectivesCreate great visuals, copy, and ads in various channels to help drive user actions to support client goalsContinuously measure and optimize campaign performance while establishing benchmarks and recommending future A/B testsPrepare detailed reports and present results to clients and the digital marketing team.

Requirements

Experience and a deep understanding of the Meta Platform, both paid and organicExperience with Google Analytics and Looker Studio. Experience using email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.)Experience using WordPressExperience using project management tools is a plusExperience with Google Ads and the various advertising methods within is a plus.

Qualities We Like

A passion for the digital marketing businessThe ability to communicate, communicate, and... Over-communicate internally and externallySelf-motivation with the ability to juggle multiple projects while managing prioritiesAbility to work effectively within a team environmentMeticulous attention to detailStay up-to-date with the latest trends and best practices in digital marketingInterest in professional and personal growthWe don't expect you to match every criterion, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the evolving digital technologies, solutions, and platforms

Benefits

401K match availableContinuing education reimbursementsGenerous vacation and PTO timeWork with a talented teamWork with the latest software, top-of-the-line tools, and equipmentLaidback, fun, professional vibeWe were named one of North Carolina's top Employers

Where you will work:

Wilmington North Carolina

This is a full-time "in-house" position to join our team in Wilmington, NC (We are not looking for freelancers or independent contractors, please.)