Digital Marketing Strategist

Digital Marketing Strategist Job description

About the role

Epic Web Studios is a full-service digital marketing and web development agency in downtown Erie, PA. We help small and mid-sized businesses get found, get chosen, and grow- with work that's streamlined, affordable, and accessible to every user.

As our Digital Marketing Strategist, you'll own the plan for a portfolio of ongoing clients. You'll figure out what each client should focus on, turn that into a clear 30/60/90-day roadmap, and make sure the team's work is actually moving the needle.

Search has changed. Customers now find businesses through Google, Google Maps, AI Overviews, and AI assistants like ChatGPT and Gemini. You'll build strategies that help our clients show up- and get picked- everywhere people are looking.

What you'll do

Plan the strategy

Research each client- their goals, their market, their competitors- and set clear goals with measurable objectives.
Build 30/60/90-day roadmaps that fit each client, including meeting and reporting time.
Prioritize the work that will matter most: SEO, local SEO, content, and site improvements.

Get clients found everywhere

Lead SEO strategy across technical, on-page, and content- making sure sites are fast, crawlable, and well-structured.
Grow local visibility through Google Business Profile, reviews, and map rankings.
Help clients show up in AI-powered search (Google AI Overviews, ChatGPT, Gemini, Perplexity) by building trustworthy, clearly structured content.

Turn plans into action

Set up strategies in Asana as monthly sections, milestones, and clearly written tasks for writers, designers, developers, and ads specialists.
Work closely with our content, web, and Google Ads teammates so every piece of work points at the same goal.

Own the client relationship

Support regular client meetings and send clear recaps and next steps.
Analyze monthly reports in GA4 and Looker Studio that explain what happened, why, and what's next- in plain language, not jargon.
Set honest expectations and flag risks early.

Keep getting better

Use AI tools daily to research, analyze data, and speed up repetitive work- while checking the output and keeping quality high.
Stay on top of Google updates and search trends, and bring new ideas and processes back to the team.

What you bring

Required

2+ years of hands-on SEO experience, including technical, on-page, and local SEO.
Experience building and running multi-month strategies for clients or brands.
Comfort with Google Analytics 4 and Google Search Console.
Regular use of AI tools (ChatGPT, Claude, Gemini, or similar) in your day-to-day marketing work.
Clear, friendly writing and speaking- you can explain data to a business owner who isn't a marketer.
Strong organization: you can juggle a dozen or more client accounts without losing track of deadlines.

Nice to have

Agency experience.
Looker Studio reporting.
SEO tools such as Semrush, Ahrefs, Screaming Frog, or Local Falcon.
Experience with Google Business Profile management and review strategy.
Familiarity with AI search visibility (sometimes called GEO or AEO) and structured data/schema.
Project management in Asana or a similar tool.
Basic understanding of Google Ads and how paid and organic work together.
A degree in marketing, communications, analytics, or a related field- or equivalent real-world experience.

How you work

Strategic: You start with the client's goal and work backward to the task list.
Curious: You dig into why traffic moved before deciding what to do about it.
Self-starting: You manage your own workload and ask for help early when something's stuck.
A good teammate: You hand off work that others can pick up without a meeting to explain it.

Who you'll work with

You'll report to our Director of Digital Marketing and work alongside our content, web development, design, and Google Ads specialists. We're a tight-knit, collaborative team that moves fast and talks openly.

We like each other, too. Expect lunchtime walks around downtown Erie, happy hours at local spots, and plenty of conversation about hobbies outside of work. What connects us most is a love of growing- personally and professionally.

The details

Job type

Full-time

Pay range

$45,000–$55,000/year

Schedule

Monday–Friday, no nights or weekends

Location

On-site in downtown Erie, PA 16501 (must commute reliably or plan to relocate before starting)

Benefits

Health, dental, and vision insurance
401(k) with company match
Paid time off
Parental leave
Professional development assistance

Experience screening questions

SEO, including technical and on-page: 2 years (required)
Local SEO / Google Business Profile: 1 year (required)
AI tools for marketing work: 1 year (required)
Google Analytics 4: 1 year (preferred)
Looker Studio: 1 year (preferred)
Agency or multi-client experience: 1 year (preferred)

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

401(k) matching
Dental insurance
Health insurance
Paid time off
Parental leave
Vision insurance

Work Location: In person