Digital Marketing Strategy Lead - Full-time

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage. We work together to foster an inclusive culture where every employee feels respected, valued, and empowered to contribute to the company’s success. As a Digital Marketing Strategy Lead within PNC’s Marketing organization, based at a PNC Marketing Hub location, you will drive innovative omni-channel strategies to propel our growth agenda.

PNC’s Marketing organization is on a journey to redefine what great marketing looks like while serving as an innovative growth engine for the business. We are seeking an experienced digital credit card marketer who is passionate about performance marketing, enhancing user experiences and customer journeys, and leveraging data and insights to craft breakthrough creative strategies.

Key Responsibilities

Design & deploy omni-channel customer acquisition journeys
Email Campaign Strategy & Execution

Develop and implement strategies to market credit cards to existing PNC customer base across all consumer and Small Business Card products
Apply email best practices and leverage new capabilities to drive breakthrough marketing


Design and implement always-on A/B testing
Define KPIs for success for programs and individual test campaigns; partner with Marketing Analytics to build performance dashboards
Use data to continually optimize performance
Formally brief stakeholders on channel performance and next steps

Required Qualifications

Bachelor’s degree (or equivalent combination of education and experience)
5+ years of industry-relevant experience in digital marketing and strategic campaign execution
Proven expertise in developing integrated, multi-channel marketing strategies that drive customer acquisition, growth, and retention
Strong analytical skills with the ability to synthesize data and optimize performance

Preferred Qualifications

Experience in advertising, content marketing, and developing competitive advantages
Expertise in customer solutions, digital marketing programs, and marketing strategy formulation
Results-oriented approach with strong negotiation and collaborative skills

Benefits & Perks

Base Salary: $85,000.00 – $138,000.00 (Salaries may vary based on geographic location, market data, and individual experience)
Comprehensive medical/prescription drug coverage with Health Savings Account options
Dental and vision plans; employee plus spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match, pension, and stock purchase plans
Dependent care reimbursement, back-up child/elder care, and adoption/surrogacy/doula reimbursement
Educational assistance programs and a robust wellness program with financial incentives
Paid time off including maternity/parental leave, up to 11 paid holidays, occasional absence days, and vacation days based on career level