This can include creating marketing plans, writing ads, optimizing existing content, and diving deep into analytics and data to determine what is working and why. The ideal candidate has experience in marketing and sales, a deep understanding of search engines and rankings, and has a creative, inquisitive mind. Tweak and refine existing marketing strategies as needed to improve clickthrough and sales Work closely with other marketing specialists to maintain a clear vision and understanding of each client and their needs Comfortable working independently and within a team environment
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