Nov. 28, 2024

Digital Marketing Strategist

Overdrive Interactive Boston, Massachusetts

In this pivotal role, you will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies that drive measurable results and align with our clients' business objectives.Key Responsibilities: 1. Leverage data-driven insights to develop tailored strategies that resonate with target audiences and support our clients' brand positioning.2. Stay abreast of emerging industry trends, and incorporate them into your strategies as appropriate.4. Present findings and recommendations to stakeholders, demonstrating the impact of your strategies.5. Foster a collaborative work environment and mentor junior team members.Required Skills and Qualifications: Bachelor's degree in Marketing, Digital Media, Communications, or a related field 5+ years of hands-on experience in digital marketing strategy and execution Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising, CRM systems, and email marketing platforms Strong analytical and problem-solving skills, with the ability to derive meaningful insights from data Exceptional written and verbal communication skills, with the ability to present complex concepts to stakeholders Proven track record of developing and implementing successful digital marketing campaigns Excellent project management skills, with the ability to juggle multiple priorities and meet deadlines A creative mindset and a passion for staying up-to-date with the latest digital marketing trends and best practicesWe offer a competitive compensation package, including health and retirement benefits, as well as a dynamic, collaborative work environment.

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