A company is looking for a Digital Marketing Strategist to develop and optimize paid media campaigns in higher education marketing.Key ResponsibilitiesCreate, execute, and manage digital marketing strategies to drive traffic and conversionsTest and improve performance of PPC, paid social, retargeting, and display media campaignsAnalyze data to uncover trends and present new opportunities for improving digital marketing ROIRequired QualificationsBachelor's Degree in Marketing, Communication, Analytics, or a related field, or equivalent work experience1+ years of experience managing pay-per-click (PPC)/search engine marketing (SEM) campaignsExperience with paid search, paid social, display, or other digital media channelsGoogle Ads, Microsoft Ads, or related certificationProficiency in Microsoft Excel for trend analysis
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