The ideal candidate will bring a mix of artistic, marketing, and business expertise to the position reviewing processes and developing ideas to reach and attract new customers through digital channels. Essential Responsibilities of Digital Marketing Strategist: • Provide go-to-market strategies in each marketing channel including website, email, social media, blogs, Google Adwords, and SEM/SEO. • Be a creative force to inject new ideas into marketing programs to enhance existing channels, and pursue opportunities in new channels. • Work with a wide range of media including video and use graphic design software. • Use Google Analytics, SEO, and SEM platforms to report on digital performance and monitor metrics to identify trends and make recommendations for improvements.
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