Digital Marketing Team Lead

You will be responsible for planning, executing, and optimizing digital marketing projects and campaigns across various channels, such as web, email, social media, and display advertising. This position will also be responsible for managing our social media accounts, which includes developing and executing our social media calendar to align with our content strategy. Responsibilities: • Develop and implement digital marketing strategies that align with our business goals and objectives • Lead a small, nimble digital marketing team • Manage and oversee all aspects of our digital advertising and marketing campaigns, including budget, content, design, performance, and reporting • Coordinate and collaborate with internal and external stakeholders, such as partners, marketing, sales, product, design, and development • Monitor and analyze the effectiveness of our digital marketing using various metrics and tools, such as Google Analytics, HubSpot, SEO/SEM, email marketing, and social media analytics • Identify and evaluate new opportunities and trends in the digital marketing landscape and provide recommendations for improvement and innovation • Create and maintain an editorial calendar and a content pipeline for our digital channels • Ensure that our digital marketing activities comply with industry standards and best practices • Plan, implement, manage, and update the organization's website • Ensure that the website is user-friendly, functional, secure, and accurate • Collaborate with marketing team members, product/service subject matter experts, and content creation staff to create and maintain website content that supports the organization's strategy and brand identity • Identify and implement strategies to improve website user experience, lead conversions, SEO, and PPC • Troubleshoot and resolve any website issues, such as bugs, errors, broken links, security breaches, etc. • Goal Oriented: Goal orientation looks at the ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals. • Initiative: Initiative looks at the ability of the individual to act and take steps to solve or settle an issue.