Digital Marketing Technology Manager

As a Digital Marketing Technology Manager, you will play a key role in managing Abbott’s Heart Failure digital marketing technology stack and digital marketing processes. Marketing Technology Management & Execution • Manage and optimize the marketing technology stack • Support the adoption of new technologies • Stand up and support technology throughout the marketing funnel, from prospect to customer • Stay up to date on marketing trends and technologies to drive innovation • Collaborate on the development and integration of marketing technologies to enhance capabilities and streamline processes • Define technology tools and platform roadmaps across all digital channels, through strategic guidance and discovery of emerging digital platforms and channels • Work closely with IT development to represent use cases and communicate business priorities and user needs • Manage contractor and third-party technology vendor relationships • Manage and mitigate technology-related issues for platforms and projects; work closely with IT and other partners to do so • Manage taxonomy and meta data tagging within CMS systems (AEM and others) working with dedicated web agency • Collaborate with IT teams to deliver effective and compelling online experiences through product lifecycle by providing user stories, functional requirements, and participating in UAT, launch and post-launch activities • A highly analytical mindset and attention to detail • The capacity to juggle multiple projects simultaneously, demonstrating exceptional organizational skills • A creative problem solving approach • Excellent verbal and written communication skills • Self-assured, adaptable and self-motivated, thriving in a fast-paced environment, capable of working effectively under tight deadlines • A deep understanding of the B2B marketing funnel, including its stages and implications for measurement • Experience with database management • Demonstrated use of analytics and data management in decision-making on platform features and use • Experience with platform feature evaluation against business requirements, as well as prioritization • Proven experience working with cross-functional teams and outside vendors, as well as collaborating with multiple internal stakeholders Apply Now • Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Abbott is an Equal Opportunity Employer, committed to employee diversity.