Digital Media Advertising Specialist

As a Paid Social Strategist at our organization, you will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Your goal will be to leverage Paid Social best practices to improve both the volume and efficiency of user acquisition and retention efforts. Key Responsibilities: • Plan, build, and execute direct response and brand ad buys across social platforms with a primary focus on Facebook and Instagram • Understand key tracking components and set up for attribution on campaigns • Determine areas of opportunity and execute tests and campaigns designed to drive customer acquisition, engagement, and retention • Develop and execute A/B testing programs to improve campaign performance through optimization of bids, device, audience segments, geo, and demo targets, creative, etc. • Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks Requirements: • 2-3 years in social media marketing with a focus on paid social campaigns • Experience with ad copywriting, Facebook Ad Manager, Instagram ads, A/B testing, and proficiency with Google Docs • Bachelor's degree required, preferably in Marketing or Communications • Strong analytical skills with the ability to speak to metrics across multiple reporting systems • Creativity and willingness to think outside the box • Ability to receive constructive criticism and learn from feedback About Our Organization: We are a leading global, diversified media, information, and services company with more than 360 businesses.