Digital Media at Gud Marketing, Inc. Lansing, Michigan

Digital Media Specialist Digital Media Specialist position available in Lansing, Michigan. This position permits telecommuting / remote work for up to two days per week. Seeking candidates with a Master's Degree, or foreign equivalent, in Marketing, Advertising, Digital Media, Information Technology, or related field, and 1 year of progressive post-masters work experience in digital marketing, or closely related field, and 1 year of progressive post-masters work experience with Google Analytics, Google Ads, Facebook Business Manager, and SEO/SEM tools. Alternatively, seeking candidates with a Bachelor's Degree, or foreign equivalent, in Marketing, Advertising, Digital Media, Information Technology, or closely related fields, and 3 years of progressive post-baccalaureate work experience in digital marketing, or closely related field, and 3 years of progressive post-baccalaureate work experience with Google Analytics, Google Ads, Facebook Business Manager, and SEO/SEM tools. Job duties include developing and executing digital marketing strategies including SEO/SEM, email marketing, paid search, social media advertising, display advertising, and influencer partnerships; strategizing and implementing digital campaigns aligned with best practices in web accessibility; and ensuring ADA and WCAG 2.1 (Web Content Accessibility Guidelines) web accessibility compliance across all platforms.